Le Creuset :: essays papers

Le Creuset Concentration of Manufacturing: In comparison to the diversified nature of Le Creuset’s approach to export markets, manufacturing in the company is very much concentrated. All Le Creuset’s products are manufactured at the two production sites in France (Fresnoy-le-Grand and Cousances). What could be the reason or reasons behind such a concentration in manufacturing? One reason could be the nature of the production process at the company. It is highly specialised. The products have to meet certain standards and levels. It consists of four distinct stages (production of cast iron; casting; finishing; and enamelling). The process thus is a distinct and orderly method. In addition there is the factor of the presence and remoteness to raw materials (in this case pig iron and recycled iron). Also the production process needs appropriate specialised equipment to support the highly specialised stages of production. Beside Le Creuset’s products have the image of being traditional, made in France with experience for long consecutive years. The production has been going on in France since 1925. This therefore creates or is part of the brand image. All these factors make it difficult for the company to found other production sites for the company in its foreign markets. The company instead concentrated on a more diversified level of marketing, sales and distribution. However this does not mean that production is neglected for still great attention is focused on improving productivity in the company through an on-going investment programme targeted at re-organising and modernising the production facilities and process at Le Creuset. As a result the process has now become more cost-efficient, effective, and automated. In fact automating the casting process for example has proved to be six time more efficient than the labour-intensive method that has been replaced. Culture or the Image of Le Creuset: What does Le Creuset as a brand name suggest a vision or an image of? Above all we should at first point out that it is the very qualities of Le Creuset products that create its image and culture world-wise. Le Creuset cast iron cookware has three outstanding features by which its recognised: its high quality, its superior durability, and the brightness and depth of its colour. These three distinct characteristics guarantee a very up-market product that consumers would highly desire and aspire to buy. The name, image and culture of Le Creuset created by the properties of the company’s products are very unique.

Is Classical Approach to Management Obsolete? Essay

Introduction Management is one of the most important parts contributing to the success of an organization. By understanding which managerial activities are actually effective, a manager could choose the best way appropriate for his application to his company. Many studies about classical school theories have been undertaken so far to examine the effective management approach. However, a major problem with the classical approach to management is human dimension ignored will result in inefficiencies (Anthony Boland, 2012). This essay will attempt to identify the weaknesses of dismissing human motivation and explain the important of it by using other experts’ advocacies. The analyses of classical theory Classical management approach is the first theory about management based on the experience of famous experts for engineer industry. While scientific management’s purposes are in justification and control of employees in the same method with a justification and control for machines by engineers (Sheldrake, 2000), human motivation is more needed in recent years, which is considered to be a vital part contributing to an organisation’s prosperity. In the view of scientific approach, workers were considered to be as akin to machines and with favour in larger production volume at whatever human cost (Sheldrake, 2000). This leads to the decline in attendance and the organisation’s performance. Satisfaction seems to be involved with motivation. Therefore, this managerial approach can lead to negative outcomes such as a decrease in how effectively they work a decline in efficient production and a higher absenteeism rate. In this case, demotivation may discourage creativity and innovation which are significant important factors that give rise to the company’s development. Kets de Vries  suggested that more choices for workers to choose freely, physiological needs and enjoyment needs were the emphasis of higher set of motivational needs, instead of being controlled by authorities of which they are unaware (Mullins, 2007). This will resulted in becoming the best-performance company where satisfaction of employees can be created by being a part of an organisation and as a member of a group not individual. Additionally, better ideas and decision making can be gained from the employees’ contributions (Marcouse, 2011). Notwithstanding, earlier theories written by F. W. Taylor highlighted â€Å"people work for only one reason: money† (Marcouse, 2011), Saunders pointed out that if people of long time ago preferred to be judged as high as their bonuses, recently, fulfilling their psychological needs were turning out to be valuable, such as holiday arrangement, job breaks and opportunity of flexible working hours and homeworking are now on the priority list (Mullins, 2007) Coclusion Although maintaining the focus on achieving the aims and prosperity is the most important aspect of the managerial activities which is defined in classical school (Sheldrake, 2000), this may be ineffective in other particular circumstances in which there is a need for high job satisfaction in more recent years. References Marcouse, I., Surridge, M. and Gillespie, A. (2011). Business Studies for A level. (4th ed). London: Dynamic Learning. Mullins, L.J. (2010). Management & Organisational Behaviour. (9th ed.). Harlow: Pearson Education Limited. Sheldrake, J. (2000). Management theory: from Taylorism to Japanization. London: Thomson Learning.

The Human Mind For Millennia Essay - 1430 Words

Introduction Personality is a topic that has interested the human mind for millennia. As early as the fourth century BC, Aristotle was writing about the differences within individuals based on â€Å"determinants of moral and immoral behavior (Matthews Deary),† which he identified as cowardice, vanity, and modesty. Aristotle’s student, Theophrastus, continued this thought process through a book detailing thirty personality traits, thus bringing forth the idea that an individual’s personality could be broken down into smaller, more manageable parts that could then be studied individually in order to better understand what makes humans unique. The term ‘personality traits’ can be defined as a category of characteristics that can be used to describe the personality of an individual. These traits are expected to remain stable over time, but may differ across individuals and situations, but must be measurable in some way, as well as classifiable. (Matthews Deary) Personality as a term can be defined as having organization, processes and individualized patterns. It can also be defined as a psychological concept that is tied to the physical body and as a causal force in a person’s interactions with the world around them. Personality is a part of a person’s feelings, behaviors, and thoughts. (TEXTBOOK) To best understand the particular trait that is the focus of this paper, one must understand the origins of a model of personality traits called ‘The Big 5 Personality Model.’ ThisShow MoreRelatedHuman Perception And The Evolution Of Intelligence1394 Words   |  6 Pagesconfused feeling I felt towards self-awareness The questions of sentient perception have plagued man since the dawn of his very own intelligence. Homo Sapiens are a consciousness species, that means humans have an awareness of oneself and the external objects in the world that surround them. Humans perception of the world around them had rapidly changed with the evolution of intelligence. People were now capable of theorizing the external objects that surrounded them like the cosmos that is litteredRead MoreWhat Are the Literate Arts Good for? Essay1229 Words   |  5 Pagessituations and reasons why we could say the Literate Arts are useless in today’s world. What might the Literate Arts be good for? I ask this question a lot nowadays too. When I go for an English class or see literary books, the question creeps into my mind unconsciously. In this modern world ‘reading and writing’ have gone downhill and yet people do not seem bothered or affected by it which makes the doubt in literary power even stronger . But after a lot of thinking and research, I have come to realizeRead MoreThe True Nature Of Homosexuality912 Words   |  4 Pages54. What is the True Nature of ‘Homosexuality’? †¢ First of all, even though some overlapping is possible, the Earth Humans basically could be categorized in three chief groups regarding their sexual orientation: heterosexuals, bisexuals, and homosexuals. Regarding the perception of own sexual identity, the picture is ‘bi-polar’, with blurred and ‘grayish’ deviations. Further, the most vocal representatives of ‘man-made’ science have no clue on the exact causes of sexual orientation, and by lackingRead MoreThe Persistence Of Ancient Symbols From Neolithic And Pictish Eras1568 Words   |  7 Pagesprocesses. 2. The Exhibition Thesis: how we decide what is ‘Art’ The ancient artefacts in the exhibition include works widely separated by great periods of time, and works which have been altered by succeeding generations. For millennia the oldest works were simply ‘there’, and part of folklore. From the eighteenth century they began to be viewed as being of antiquarian interest; later they were taken into the care of professional organisations, and later still they began to beRead MoreThe Creation Of Othheus Essay : The Fate Of Prometheus828 Words   |  4 Pagesperfected, then the figures are hardened into the beings in which they are meant to be. Prometheus’s last and final creation was mankind and by the time, he had completely run out of the abilities and assents that were given to him by zeus many millennia ago which meant they had no fur to be protected from the cold or any sharp teeth to hunt for food, not even the four legs to run from predators. Yet prometheus learned to start to love them for their affection to ea ch other, the loyalty they hadRead MoreThe Psychology Of Buddhism And Buddhism1504 Words   |  7 Pageswith a surging following in the United States. An epistemic shift toward empiricism and science is responsible for our contemporary rapprochement with the millennia old religion. Buddhism is hailed in the modern era for its â€Å"rejection of the theological impulse.† [Flanagan, 2003] Modern understanding of psychology and inquiry into the human mind has shown notable convergences with Buddhist ideology, with some even suggesting Buddhist practice as a form of psychotherapy. To understand the convergenceRead MoreMy Journey From Non-Belief To Trenchant Atheism Began With1256 Words   |  6 Pagesthey came as a considerable surprise. Opening the book at 900 year old patriarchs †¦Skipping to the Commandments, of which there are actually hundreds, to see†¦. Murder To be honest, I couldn’t believe humanity had been in thrall of this stuff for millennia. And, unencumbered by the detritus of a Christian upbringing, I don’t see why I should have to exhibit a sympathetic attitude to only this belief system. The theocrats of centuries past were never sympathetic to nonbelievers: they even reservedRead MoreMalik Johnson. Professor Cimorelli. Th 334-001. 1 May 2017.1606 Words   |  7 Pagesthe world around them. Jesus Christ, after his crucifixion, left an imprint on the human race with the establishment of Christianity and the spread of his beliefs through his followers. His accomplishments that were recorded in the Gospels will continue through the ages, spreading his wisdom and way of thinking. Even though it would beneficial for believers to truly fathom his significance to history and the human soul, challenges ascend that hold its effectiveness back. To better understand JesusRead MoreCulture And Identity ( Rough Draft ) Essay894 Words   |  4 Pagesand literature, without the help of writing or art, cultural unity would be impossible. A good example of a culture without writing and art would be the early humans; their culture did not carry along, and one tribe would be completely different than the other, and they couldn’t even speak to express their ideas. It wasn’t until early humans began to draw cave art that ideas could be expressed, and then culture grew and evolved and spread into government’s and civilizations and certain ways of doingRead MoreThe Effects Of Drug Addiction On The Body Essay1987 Words   |  8 Pages Humans have been recorded using drugs for over 9000 years. During this time, drugs have been used as home remedies for maladies and religious ceremonies, in addition to recreational drug use (Guerra-Doce, 2014). When opioids, hallucinogens, stimulants, inhalants, cannabinoids, depressa nts, or anabolic steroids appear in recorded history, abuse of these drugs also appear. Writings on ancient Egyptian scrolls show rehabilitation records. Sumerians have writings about opium, using a word that translates

Where Is Dubai Facts and History

The Lottery, By Shirley Jackson - 1692 Words

Shirley Jackson was a very popular American author in her time. Over the years Jackson s bizarre short stories have been receiving a substantial increase of criticism and attention. Jackson is most known for her short story â€Å"The Lottery†, which was first published in â€Å"The New Yorker† in June of 1948. Jackson s story had received tons of feedback, little which honored her writing, but majority that had belittled her. Jackson’s life was very interesting for her time. Jackson was known as a depressed individual who was diagnosed with psychosomatic illnesses. Unfortunately, Jackson died at the age of 48, in the year of 1965, due to heart failure. Jackson had an impact over other writers and even inspired the great Stephen King into his very own writings. In Jackson s short story â€Å"The Lottery†, Jackson tells the story of a small town who is clearly strong about ‘tradition’. The small town, â€Å"New Hope†, feels so strong about tradition that they are willing to sacrifice one of their very own citizens annually to keep the tradition alive. Drawing tickets from the ‘black box’ helped indicate who the lucky citizen, from New Hope, was to be sacrificed. The twist to this story is that in fact, New Hope has lost sight of all tradition. The small town decides to make changes to their annual ritual that fits their needs. For example, instead of using chips of wood for the drawings, as done for generations, the town now uses marked sheets of paper. The only â€Å"tradition† that the townShow MoreRelatedThe Lottery, By Shirley Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tradition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Pagessucceed but many fail just like the main character Tessie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be conducted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. Tess ieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson9 34 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery By Shirley Jackson811 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery by Shirley Jackson799 Words   |  4 Pagesthe mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time ofRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husband

Marketing Planning Strategy †Nestle Free Essays

BHO3435: MARKETING PLANNING STRATEGY INTRODUCTION TO STRATEGIC MARKETING PLAN: ENVIRONMENTAL ANALYSIS Prepared by: Sarah Aljenfawi Bashayer S. Kout Fatimah Rawan Membership of Reporting Body: – Environmental Analysis – Market Customer Analysis – Competitive Analysis – Internal Analysis 1. Membership of Reporting Body: In response to the assessment our group has mutually agreed to investigate the strategic operations of the Boost Juice. We will write a custom essay sample on Marketing Planning Strategy – Nestle or any similar topic only for you Order Now The team is composed of four members. Each member has been allocated a specific scope to investigate further as listed below: †¢ Environmental Analysis: Market Customer Analysis: †¢ Competitive Analysis: †¢ Internal Analysis: 2. Aim of Report: 3. Background and Context: I. Brief Description of Industry: Nestle is a multinational company based in Switzerland. Nestle operates in food industry. In 1905, Nestle was formed as a result of a merger between a Swiss and English company which was established in 1866. Initially, Nestle started to offer condensed milk formula and milk related products to customers (Nestle, 2013). Later on, it expanded its offerings to other food related items. Gradually, Nestle grew and made significant success stories. In the First World War and also in Second World War, Nestle expanded its products to other countries. The company produces snack and health related products. The head quarter of Nestle is in Vevey. In terms of revenues, Nestle is the largest food company of the world. The objectives of Nestle are to become leader in Health and Wellness and nutrition. In addition to this, the company also aims to be trusted by other stakeholders regarding its business and financial performance. Nestle offers wide range of products and services. The portfolio of company covers all categories of food and beverages industry. The aim of Nestle is to provide healthy eating and drinking experience to customers so that they can enjoy every stage of their life. In 2010, Nestle offered a Nestle Cocoa Plan which aimed at provision of 38 plantlets to farmers to help them to rejuvenate productivity of their farms. In 2011, Nestle became the first company which made a partnership with Fair Labor Association (Nestle, 2013). Through this partnership, Nestle helped to investigate child labor practices in the cocoa farms which supply raw materials in its factories. II. Brief Description of Company: The industry analysis of food and beverages suggests that there will be significant growth in future. The global food and beverages industry composes different sectors which include food production, distribution, marketing, retailing and catering. Since 2009, global food and beverages industry has surpassed the total value of $5. trillion. In the economic growth of every country, this industry is one of the significant contributors. It is expected that by 2014, global food and beverages industry will grow at the rate of 3. 5% and will achieve value of $7 trillion (Business Vibes, 2013). In 2008, food product sector had value of $3. 2 trillion. This industry included agriculture sector products. It is expected that by the end of 2013, the value of this sector will reach to $4 trillion (Business Vibes, 2013). The beverages sector of global food and beverages industry consisted products such as soft drinks, spirits, ciders, beers and wines. This industry accounted for $1. 4 trillion in 2008. It is expected that by the end of 2013, this industry will reach at $1. 6 trillion. This generates a growth rate of 2. 6% in beverages sector (Business Vibes, 2013). The growth trends in global food and beverages industry suggest that there is great opportunity of further investment in this industry. This growth rate is also reflected in the consuming power of customers. New companies can achieve substantial share from market in this growth phase period of global food and beverages industry. On the other hand, existing firms in global food and beverages industry can also expand their businesses. III. Key trends affecting the industry According to Nestle’s annual report for the year 2010, it has shown that several trends have occurred and caused a major impact on the food industry in general and Nestle in particular. Whereas, the recession that has happened in the year 2009 has caused a major decline in the economic growth for almost all of the businesses and especially in Nestle, which also has led to an increase in the unemployment rate. Therefore, the company’s economic environment has continued to be ambiguous in the year 2010, and that would basically has led to an inflation period regarding the business’s raw materials, as well as currency instability in the mentioned year. (Consolidated Financial Statements, 2010) Although the world’s economic crisis presence in the year 2009, however, Nestle has experienced its strongest growth by the final quarter of that year, and that mainly gave Nestle a great opportunity to enter the industry with their maximum power. Furthermore, with the company being motivated and be able to perform with its best has remained consistent throughout the year, even in the end of the year 2010 when almost all of the businesses were suffering and trying to recover from the world economic crisis. Thus, Nestle has entered the year 2011 with great energy and was able to put themselves together and perform with their best, As Nestle has stated: â€Å"this will help us to manage the challenges? that we face and to take full advantage of our opportunities to drive? better performance and enhance shareholder value. † (Consolidated Financial Statements, 2010). IV. Key industry success factors â€Å"Key success factors have a share in enabling a company to differentiate itself from its competitors and to offer a ‘unique selling proposition’ to customers or consumers†. Batra, Myers and Aaker 1996; Ketelhohn 1998). 4. Statement of problem to be investigated References Nestle, 2013. History. Available at: http://www. nestle. com/aboutus/history Assessed on 17th March, 2013 Business Vibes, 2013. Available at: http://www. businessvibes. com/blog/facts-and-figures-global-food-and-beverage-industry Assessed on 17th March, 2013 Batra, R, J G Myers and D A Aaker (19 96), Advertising Management. 5th ed. Upper Saddle River: Prentice Hall How to cite Marketing Planning Strategy – Nestle, Papers

Marketing Plan Bos Coffee free essay sample

INTRODUCTION Perhaps one of the most commonly traded commodities, one of the most closely monitored and understandably one of the products revered with much affection. Coffee has been an integral part of the Filipino’s life. Coffee, along with sugar and rice, is probably found in every household in the Philippines regardless of socio-economic status. Coffee has been made synonymous with morning rituals, afternoon breaks and hospitality, it would never do to run out of the deep brown brew especially when company was around. Very recently, another image of coffee was introduced into the minds of Filipinos. Coffee as a social symbol. This trend was induced by the proliferation of coffee shops where people can buy coffee and consume it in an atmosphere optimized for its ultimate enjoyment. These coffee shops have become the new temples and common houses for the public, mixing the strong brew with a hodge-podge of different sensory experiences and good vibes. We will write a custom essay sample on Marketing Plan Bos Coffee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This paper concentrates on the conduct of one such coffee shop. One that was the first of its kind in the South, providing for the citizens of Cebu a coffee experience akin to that abroad. Coffee Centrale, The Bean Co. Inc. , more commonly known as â€Å"Bo’s Coffee Club,† has recently set its sights on the NCR market after a successful seven-year run in the Visayas-Mindanao region. The Paper seeks to provide a bold and aggressive Marketing Plan to help the company spread its wings and assert itself as a significant player in an industry dominated by foreign franchises. The Paper is based on a Usage, Attitude and Image study to better understand what exactly people find appealing in their choice of coffee shops. It is complemented by research that is ensured accurate and up-to-date to glean valuable insight into the lives and perspectives of the target market. The researchers advise strategies shown in this Paper based on current research and careful analysis. Detailed action plans will then be presented, outlining how each of these operational strategies can be fulfilled with the greatest positive financial and competitive benefit to the subject firm.